DDI Development Dimensions International: Senior management as an economic resource
The human resources consultant DDI supports its clients in recruiting high potentials and developing exceptional executives. Thereby, DDI leverages loyality and motivation among its client’s staff - ensuring a considerable competitive edge. DDI has 75 offices in 28 countries worldwide and employs over 1,000 people. The company's own research institute, the Center for Applied Behavioral Research (CABER), has significantly influenced developments in the human resources management sector with its revolutionary discoveries and innovative methods.
Objectives and challenges
The human resources consultancy market in Germany is highly competitive. A continuous presence in the trade press and regular contact with target groups is therefore essential in order to be perceived as a relevant market player. Targeted marketing of DDI's professional expertise was aimed at initiating and leading discussions on particular topics in order to enter into a continuous dialogue with the company's target groups.
Measures and actions
Through effective marketing of studies and guidelines on HR topics a continuous presence in the daily, business and trade press could be achieved. The new Managing Director Elmar Kronz was successfully introduced to the media through one-to-ones with leading business and trade publications resulting in various new approaches and ideas for potential media cooperations.
Results
The measures described enabled good contacts to be built up with the relevant HR and trade media. DDI was thereby established as an expert contact partner for the business and daily press on the subject of senior management and is today perceived as a specialist in identifying and grooming senior managers. DDI has therefore been successful in shaping discussions on the subject of senior management selection in both the media and the industry.