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UGS: Case Study for Eyes and Ears


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„Maisberger has been assisting us for many years, for example in the research and drafting of case studies or technical articles. This technical expertise, coupled with the agency’s knowledge of TV and film, was a tremendous advantage in the DVD creation process.“



Claudia Lanzinger,

Director Media Communications EMEA, UGS

UGS is a leading supplier of software and services for Product Lifecycle Management - with almost four million licences installed worldwide and 46,000 customers. The company has its headquarters in Plano, Texas. The vision of UGS focuses on the seamless collaboration between companies and their partners in global innovation networks: The open corporate software delivered by UGS forms the springboard for the development and production of high-quality products and services and also serves to support customers in their quest to further improve their innovation processes.




The companies that rely on solutions from UGS include the automobile supplier Hella KGaA Hueck & Co. On a background of growing market demands on automobile suppliers, the Lippstadt-based company decided to support and optimize its processes using digital planning and simulation solutions from UGS. Hella can now keep pace with the pace of development and complexity of customers' projects with greater ease. Serial start-ups can therefore become reality more quickly and, more importantly, more reliably. Planning security has increased considerably.




To communicate these benefits to other users too, UGS decided to portray the challenges, progress and results of the Hella project in a DVD. This DVD is to be used both in the context of international sales and also on the company’s website to illustrate customer projects.


Objectives


  • Creation of a film-based case study in German and English documenting the launch of the UGS software at Hella
  • Production of a longer version in each language for use in sales and marketing
  • Short version in German and English for publication on the website www.ugs.com

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Measures and actions

  • Strategic consulting
  • Project management and coordination
  • Briefing of project managers at Hella
  • Project planning, concept development and script in collaboration with UGS and the film production company art&motion ® agentur für medienentwicklung & produktion.
  • Support and management of filming on location (interviews with project managers at Hella)
  • Management of post-production
  • Coordination of the release process with Hella and UGS

Results


  • DVD with Hella Case Study in German and English each in a twelve-minute long and five-minute short version.
  • Recycling of input in a written case study for trade media