Proton Motor: fuel cell experts enter new phase of commercialisation

"We are now entering a new phase in the commercialisation of our fuel cell systems. A modern image with revised CD, new website and professional PR work was essential to this step. Maisberger, Gröters Design and datamints have helped us add a professional touch to our corporate communication. The consultancy skills of the three partner companies and the smooth way in which the project was handled have really impressed us."

Felix Heidelberg,

Founder of Proton Motor

Proton Motor Fuel Cell GmbH from Puchheim near Munich specialises in industrial fuel cells, fuel cell systems and hybrid systems. Proton Motor is a wholly-owned subsidiary of Proton Power Systems plc, which has been listed on the London Stock Exchange since October 2006. Proton Motor has more than 13 years of experience in fuel cell technology – from developing and manufacturing fuel cells and hybrid systems to implementing tailor-made solutions. Proton Motor already offers hybrid drives with zero emissions. True to its slogan of ‘more than just fuel cells’, the company is a one-stop shop for complete, cost-effective fuel cell and hybrid systems suitable for practical use. This makes Proton Motor a pioneer of zero-emission solutions in Germany.

Proton Motor is one of the first companies in Germany to supply fuel cell and hybrid systems which are already being used in various classes of vehicle. The fuel cell manufacturer is currently stepping up its commercialisation activities and corporate communication must be professional if this is to be a success. To this end, Maisberger, together with Gröters Design and datamints, had been tasked with refashioning Proton Motor’s external image.

The goal and the work involved

To produce an external image with positive brand recognition for customers of Proton Motor and investors in Proton Power Systems plc
To increase public awareness of Proton Motor
To bring about an image shift: from a development company to a supplier of practical products

www.proton-motor.de

www.datamints.com

www.groeters.de

Measures and actions

To adapt the logo. To integrate Proton Power Systems plc into the logo
To develop a common key message for all corporate communication and create the slogan ‘more than just fuel cells’
To develop names for the three product families: PM Basic, PM Package and PM Turnkey
To design new business documents (note paper, business cards, presentation), that are easily recognised by both customers and investors
New website for Proton Motor that emphasises the products and areas of use
New website for Proton Power Systems plc containing information for investors. Integration of this website into Proton Motor’s presence on the web
To produce a new concept for the content and design of posters for trade fairs
To produce a new concept for the content and design of corporate flyers and product data sheets for the three product groups, PM Basic, PM Package and PM Turnkey, working in close collaboration with Proton Motor
To produce a basic press folder
Trade fair PR for the Hannover Messe 2007: press release to announce the company’s presence at the trade fair, invitation for journalists to interview Felix Heidelberg, CEO of Proton Motor, on-site support for interviews, follow-up

Results

The www.proton-motor.de website went online in April 2007
Integrated web presence for Proton Power Systems plc
Proton Motor assuming the position as a supplier of practical fuel cell and hybrid systems
Establishing personal contacts with relevant trade journalists through interviews at the Hannover Messe 2007

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