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SupplyOn: The supplier portal of the automotive industry


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"Success has proved us right. In Maisberger we have a strong and reliable partner who understands sales-supportive PR."


Cornelia Staib, Communications Manager

SupplyOn AG, headquartered in Hallbergmoos near Munich, offers comprehensive Internet services for the automotive industry. From developing and procuring a new component to the logistics of delivering the product, the SupplyOn integrated solution ensures the efficient running of business processes across company boundaries. 


SupplyOn was founded in the summer of 2000 by leading, international companies in the automotive supply industry. SupplyOn speeds up and streamlines cooperation between all parties involved in the value added chain from purchase and sales to logistics, product development and quality management. SupplyOn has now developed into a de-facto standard.


Over 25,000 users in more than 30 countries take advantage of the automotive network's services, including Bosch, Continental, Siemens VDO Automotive, INA and ZF. The company has a workforce of around 65.


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Objectives and challenges

Raise international profile of SupplyOn in the media. Raise profile of SupplyOn technologies, products and services.

Measures and actions

  • Strategic PR consultancy and development of a communication concept
  • Coordinate PR measures in Germany, Austria, Switzerland, France, Spain, Italy, the UK and the USA
  • Draft and place expert articles and user reports in trade media
  • Draft and distribute press releases on current company and product announcements
  • Organise interviews with representatives of the business, trade and daily press
  • Organise press events and workshops – Arrange a press day on the topic of "Networking – a successful model from the automotive industry"
  • Run an expert survey on the subject of "Supplier communication in the automotive industry"
  • Create the customer magazine, VisionOn

Results

  • Strong international presence in the trade and business press
  • High profile of SupplyOn in the automotive sector