Orange Business
Orange Business Services
Network operator &
Digital service provider
Creative media relations and high-quality thought leadership content create target group-specific awareness.
Company
Orange Business Services is a network operator, digital services integrator and the global B2B division of the Orange Group. The company leverages its connectivity and systems integration expertise across the digital value chain, supporting global enterprises with software-defined networking, multi-cloud services, data collection, processing and analytics, AI, smart mobility and cybersecurity.
Goal
Expand awareness of Orange Business Services, particularly as an IT integrator and innovation driver in Germany and Austria. Promote the company’s expertise in four growth areas – Cloud, Data, IoT, Cybersecurity. Topics and content with a high quality standard are to be developed locally on the basis of existing marketing content such as slide decks, white papers or the company blog and supplemented with new, creative approaches.
Approach
Maisberger has been communicating for Orange Business Services since 2009. The agency not only provides consulting services, but also ensures the stringent implementation and localization of the international PR program in Germany and Austria. Among other things, Maisberger develops topics and content for technical articles, commentaries, statements and blog posts for local experts and the local management team as part of a thought leadership approach.
Services
Media & Influencer Relations
- Localization or copywriting of press releases, distribution
- Placement and texting of professional articles
- Placement and texting of statements and comments
- Organization of press trips
- PR support at trade fairs such as MWC
- Interviews with the CEO and international and local experts
- Promotion of studies
Digital communications
- Placement and texting of blogposts
- LinkedIn expert profiling for the German CEO
Strategic communications consulting
- Development of topics for the local market in Germany and Austria
- Localization of the global communication strategy
Success
Among all PR agencies working for Orange Business Services worldwide, Maisberger is the leader in terms of development and placement of high-quality expert contributions. Texts by Maisberger are sometimes translated and used in other countries as well.
