ATOSS - Maisberger

Communicating

workforce management

Support from PR to Corporate Publishing

Briefing

ATOSS, a pioneer and trendsetter in the market for workforce management, provides end-to-end solutions for modern working time management and the optimal use of human resources. The communication challenge is to attract media attention to workforce management as the company's core function, and to position ATOSS as an expert in this field. Maisberger also assists ATOSS in the area of corporate publishing. 

Implementation

  • Production and marketing of trend studies
  • Ongoing, proactive contact with trade journalists
  • Placement of specialist articles and case studies in HR and industry media
  • Copywriting for case studies
  • Copywriting for brochures
  • Conceptual design and copywriting for the careers website
  • Copywriting for the website
  • Involvement in conceptual design and copywriting for the marketing section of the annual report

Achievements

ATOSS is known to journalists in the vertical and horizontal trade press as a provider of workforce management software. Regular coverage based on case studies, specialist articles and press releases bolster this awareness. Press activities on studies and campaigns relating to working time issues repeatedly lead to the publication of high-quality articles in the daily and business press.

Scope of services

  • media relations
  • press releases
  • reference projects
  • corporate publishing
  • completion and marketing of studies
  • conceptual design consulting and copywriting for annual reports

Highlights: "Forward-looking working environments" Crafting a PR campaign

ATOSS seeks to use innovative products and topical HR deployment issues to cultivate interest in and teach its target audiences about workforce management. The aim of the "Forward-looking working environments" campaign was to generate awareness of the importance of aligning working time with the needs of both the company and employees in today's dynamic markets . The subject was tackled on a broad front – in business and HR media and across relevant verticals.

About ATOSS

ATOSS Software AG specializes in demand-optimized human resource planning. It ranks among the pioneers and thought leaders in the field of workforce management. More than 4,500 customers in 40 countries use ATOSS software products in eight languages.

Voice of the client

Elke Jäger, Director Marketing, ATOSS Software AG

"I've been working with Maisberger since  2001. In that time, it has become clear that Maisberger has excellent contacts with HR and industry media. The chance to look beyond our own backyard and the agency's intensive analysis of the HR market in general and our target industries in particular genuinely adds value."