Orange Business Services - Maisberger

RECOGNIZED LEADER

IN GLOBAL NETWORKS AND IT SERVICES

Local Content Strategy

Briefing

Orange Business Services, the B2B service arm of France Telecom Orange, integrates communication solutions for multinational companies. Its seamless voice and data transmission network – the biggest in the world – covers 220 countries around the globe.

On-the-ground services are available in 166 countries. Thousands of corporate customers and 1.4 million mobile data users choose Orange Business Services as the international platform for their business communication. Cloud computing, enterprise mobility, M2M, security, unified communications, videoconferencing systems and broadband services are all aspects of its core business.

The objective of PR work in Germany is not merely to raise awareness of the company in this country, but to position it as an expert in its chosen business field.

Implementation

Charged with handling Orange Business Services' communication since 2009, Maisberger does more than merely provide advice and consulting. It also oversees strict implementation and localization of the customer's international PR program in Germany and Austria. One of the many things Maisberger does is develop subject matter and content for technical articles and market commentaries.

Achievements

Orange Business Services is no longer perceived as "just a network provider". Increasingly, it is also seen as a full-service communication integrator whose cloud activities cover everything from collaboration as a service to infrastructure as a service solutions. That has proved to be a smart move, as both the company's presence in the media and the quality of coverage have improved significantly.

Today, the relevant trade audience perceives Orange Business Services as an authority on some of the foremost trends and topics in IT and telecommunications.

Scope of Services

  • Authoring
  • localization and placement of press releases
  • technical articles
  • statements and commentaries
  • the organization and conduct of press travel
  • web-based press conferences and interviews

Orange Business Services, the B2B service arm of France Telecom Orange, integrates communication solutions for multinational companies. Its seamless voice and data transmission network – the biggest in the world – covers 220 countries around the globe. On-the-ground services are available in 166 countries.

Voice of the client

Christoph Müller-Dott, Managing Director Germany, Orange Business Services

"We have found that Maisberger gives us reliable experts and consultants, all armed with the knowledge they need to plan and realize our PR activities successfully. We value the team's commitment, the way it takes the initiative, and its compelling ideas and suggestions. Especially when extreme flexibility and fast action are what we need, we can always count on Maisberger."