Human Resources - Maisberger

Markets

Human Resources

Market challenges

Wherever you look – at IT, manufacturing, the service industry – the world of work is changing beyond recognition. We are currently experiencing nothing short of another industrial revolution : Venerable firms are morphing into social businesses that flank traditional cooperation and communication processes with virtual teams, innovative collaboration processes and new ways to share knowledge and information.

Hierarchic structures are being called into question. Companies are realigning and restructuring themselves in response to external phenomena such as an ever more connected society, new technologies, changing values and even new expectations on the part of employees. All these developments are closely bound up in the digital revolution. But who is tasked with the job of shaping and moderating all these changes? Human Resources, of course…

Impact on communication

HR management plays a far more weighty role in mastering change today than it has done in the past. The questions to which HR units now need answers are: What will the world of work look like in the future? How can I keep the organization agile and innovative? How do I attract the brightest and best minds in the war for talents? Whatever answers personnel departments or providers of HR solutions come up with, professional communication is an indispensable element.

Companies need to build a strong, positive employer brand to recruit the right specialists. Some also need HR solutions that align with specific target groups – to keep HR managers that crucial step ahead of the competition. By no means least, human resources departments have to market what they do within the company, making sure the role of HRas a strategic partner to management is properly understood and appreciated.

Our approach

To maintain visibility and ensure lasting success in the emerging, rapidly changing world of work , one thing is absolutely vital: the right messages in the right place at the right time.

That is what we are there for: As masters of our craft, we know the challenges and tasks to which companies and HR units must face up day after day.  We thus service the entire spectrum of HR activities, from employer branding through thought leadership campaigns to public relations work for HR solutions, education providers and HR departments themselves.

Your Contact

Your Contact

Daniela Dlauhy, Account Director

Tel.: 089 41 95 99 10