Content Marketing - Maisberger

CONTENT MARKETING CREATES AN INDEPENDENT COMMUNICATION SYSTEM THAT IS HIGHLY RELEVANT TO YOUR TARGET GROUP

Successful content marketing addresses the needs of your target groups by disseminating high-quality content across selected touchpoints.

Maisberger sees content marketing as a strategic tool – the link between PR and product communication. Creativity, a user-centric approach and storytelling techniques are woven together to craft content that avoids any appearance of "hard selling" and is circulated among the target group. Content marketing is never an end in itself, however: It must always be closely linked to strategic corporate objectives and aligned with clearly defined KPIs.

Creative content formats that are exciting, informative and can be deployed on a modular basis form the focus. This content shadows your firm's corporate storyline. It can be diced and sliced across every channel and format. We formulate content that is profoundly relevant and well timed, that combines emotion and information – and that serves your company's purposes.

What, specifically, do we seek to do?

  • Extend your reach and make your topics more visible
  • Increase your website traffic
  • Optimize your lead generation
  • Optimize your customer conversion rate
  • Make it easier to find you in search engines
  • Build a unique "content brand"
  • Stay independent of traditional media

How do we do it?

To develop a content system that works, you need stories that fit your context, that become the DNA of all your content. Content audits, web monitoring and competition monitoring lay the foundation for your content and platform strategy. We help you identify, edit and market the right content in and for your company.

Our content marketing services

Contact

Contact

Nicole Cors-Babic, Senior Account Manager

Tel.: 089 - 41 95 99-47