Public Relations - Maisberger

Public Relations

Communication strategy for your competitive market positioning

In recent years, nothing has changed as radically as the public. New technologies and business models have brought forth entirely new kinds of "publics" – all of which makes managing communication and owning topics that much more difficult.

Public relations work has naturally been forced to follow suit. Today, a 360-degree perspective is vital if you are to stay in touch with all the relevant influencers.

Information without media multiplication is a bit like a traditional savings account: It feels nice and reassuring to have it, but it isn't exactly an efficient way to add value. Maisberger places its extensive strategy toolbox and network of contacts at your disposal. Our communication thus targets qualified personal leads with journalists in daily, business and trade media, while suitable technology also delivers your messages via all relevant online channels.

Our strategy is rigorously cross-media and multi-channel. Why? Because your corporate story must be told and retold seamlessly in every conceivable context: in words and pictures, in video sequences and in blog debates.