Positioning - Maisberger

Public Relations

Positioning

An important role in the strategic planning

Communication is the glue that links every business process together, and should thus figure high on strategic planning agendas. Maisberger formulates robust communication strategies that identify potential and sustainably improve how your business is perceived in both classical media and on the social web.

There is a lot more to strategic planning than workshops and vague concepts, however. We develop a competitive positioning as the cornerstone for your strategy. This positioning accurately describes where you stand on the market and maps out the steps needed to evolve communication accordingly.

A wide range of technology-enabled methods support the positioning exercise by piecing together a broad spectrum of data to paint a clear and coherent picture.