{"id":3196,"date":"2020-11-27T09:49:17","date_gmt":"2020-11-27T08:49:17","guid":{"rendered":"https:\/\/www.maisberger.de\/themen\/change-management\/"},"modified":"2022-05-10T14:10:25","modified_gmt":"2022-05-10T12:10:25","slug":"change-management","status":"publish","type":"page","link":"https:\/\/www.maisberger.de\/en\/themes\/change-management\/","title":{"rendered":"Change management"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;grid&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; el_class=&#8221;qbsection gelber_balken&#8221; z_index=&#8221;&#8221;][vc_column][kubi_elements_holder number_of_columns=&#8221;two_columns&#8221; custom_class=&#8221;qbservices&#8221;][kubi_elements_holder_item advanced_animations=&#8221;no&#8221;][vc_single_image image=&#8221;4616&#8243; img_size=&#8221;full&#8221; kubi_css_animation=&#8221;element_from_left&#8221; kubi_hover_animation=&#8221;zoom_in&#8221;][\/kubi_elements_holder_item][kubi_elements_holder_item vertical_alignment=&#8221;middle&#8221; advanced_animations=&#8221;no&#8221; custom_class=&#8221;qbelhold_text&#8221; item_padding=&#8221;32px 0&#8243;][vc_column_text]<\/p>\n<h1><strong>Change management<br \/>\n<\/strong><\/h1>\n<h2><strong>Time for change<\/strong><\/h2>\n<p>[\/vc_column_text][vc_column_text]Humans are creatures of habit. Which is probably why we instinctively go on the defensive when change comes knocking. But since there is no progress without change, corporate change management necessarily takes time and courage.[\/vc_column_text][\/kubi_elements_holder_item][\/kubi_elements_holder][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;grid&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; z_index=&#8221;&#8221; el_class=&#8221;qbsection qbservice&#8221; el_id=&#8221;kontakt_pin&#8221;][vc_column width=&#8221;3\/4&#8243; el_class=&#8221;qbservice_content&#8221;][vc_column_text]<\/p>\n<h2>Change management demands a sensitive touch<\/h2>\n<p>[\/vc_column_text][vc_column_text]Do you often choose the path of least resistance? We all do, even when it is obvious that the hard yards would get us more quickly to our goal. Things are no different at the workplace. Here too, decisions always mean change: smaller and greater change, pleasant and less pleasant change. New fields of responsibility emerge, old ones change hands. Positions become surplus to requirements or need to be reassigned.[\/vc_column_text][vc_empty_space height=&#8221;60px&#8221;][vc_row_inner row_type=&#8221;row&#8221; type=&#8221;full_width&#8221; text_align=&#8221;left&#8221; css_animation=&#8221;&#8221; el_class=&#8221;qbsection qbh3&#8243;][vc_column_inner width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;1507&#8243; alignment=&#8221;right&#8221; kubi_css_animation=&#8221;&#8221;][\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_column_text]<\/p>\n<h4><strong>\u201cDon\u2019t go to where the puck is. Go where the puck is going to be.\u201d<\/strong><\/h4>\n<p>[\/vc_column_text][vc_column_text]Wayne Gretzky, Canadian ice hockey player[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner row_type=&#8221;row&#8221; type=&#8221;full_width&#8221; text_align=&#8221;left&#8221; css_animation=&#8221;&#8221; el_class=&#8221;qbsection qbh3&#8243;][vc_column_inner][vc_column_text]<\/p>\n<h2>Four steps to successful<br \/>\nchange management<\/h2>\n<p>[\/vc_column_text][vc_column_text]Irrespective of the strategy you choose, corporate management is always change management. The two are synonymous. That is as true in the context of globalizations and M&amp;As as it is for product launches, cost-cutting drives and quality offensives. Big changes must sometimes happen at a stroke, while other changes are a protracted collection of small steps over a period of time. The managers concerned need to understand when change is needed and at what pace. For their part, employees have to buy into new values and breathe life into the process of change management.[\/vc_column_text][vc_column_text el_class=&#8221;gblist&#8221;]<\/p>\n<ul>\n<li>Identify and define the need for change<\/li>\n<li>Initiate change<\/li>\n<li>Plan, implement and monitor change<\/li>\n<li>Follow up the changes made<\/li>\n<\/ul>\n<p>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner row_type=&#8221;row&#8221; type=&#8221;full_width&#8221; text_align=&#8221;left&#8221; css_animation=&#8221;&#8221; el_class=&#8221;qbsection qbleistungen qbtitle_line&#8221; css=&#8221;.vc_custom_1598446669899{padding-bottom: -100px !important;}&#8221;][vc_column_inner][vc_column_text]<\/p>\n<h2>Our service portfolio<\/h2>\n<p>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner row_type=&#8221;row&#8221; type=&#8221;full_width&#8221; text_align=&#8221;left&#8221; css_animation=&#8221;&#8221; el_class=&#8221;qbsection qbh3&#8243; css=&#8221;.vc_custom_1598446642670{padding-top: -400px !important;}&#8221;][vc_column_inner css=&#8221;.vc_custom_1598446554324{padding-top: -150px !important;}&#8221;][vc_column_text]<\/p>\n<h3><a href=\"https:\/\/www.maisberger.de\/en\/services\/strategic-corporate-communication\/\">Strategic corporate communication<\/a> \/\u00a0<a href=\"https:\/\/www.maisberger.de\/en\/services\/employer-branding\/\">Employer branding<\/a> \/ <a href=\"https:\/\/www.maisberger.de\/en\/services\/digital-communication\/\">Digital communication<\/a> \/ <a href=\"https:\/\/www.maisberger.de\/en\/services\/media-influencer-relations\/\">Media &amp; influencer relations<\/a> \/ <a href=\"https:\/\/www.maisberger.de\/en\/services\/visual-communication\/\">Visual communication<\/a><\/h3>\n<p>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column width=&#8221;1\/4&#8243;][vc_row_inner row_type=&#8221;row&#8221; type=&#8221;full_width&#8221; text_align=&#8221;right&#8221; css_animation=&#8221;&#8221; el_class=&#8221;qbkontaktperson&#8221; el_id=&#8221;pin1&#8243;][vc_column_inner][vc_single_image image=&#8221;5164&#8243; img_size=&#8221;medium&#8221; alignment=&#8221;right&#8221; kubi_css_animation=&#8221;&#8221;][vc_column_text]<\/p>\n<h3 style=\"text-align: right;\"><strong>Would you like to learn more?<\/strong><\/h3>\n<p style=\"text-align: right;\">Daniela Dlauhy<\/p>\n<p style=\"text-align: right;\">Managing Partner<\/p>\n<p>[\/vc_column_text]<a  itemprop=\"url\" href=\"mailto:mail@maisberger.com?subject=||Inquiry||:%20Change%20management\" target=\"_self\"  class=\"qbutton  default qbbtn\" style=\"\">Contact<\/a>[\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221;][vc_column]<div 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Which is probably why we instinctively go on the defensive when change comes knocking. But since there is no progress without change, corporate change management necessarily takes time and courage. 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