{"id":3219,"date":"2020-07-29T10:36:05","date_gmt":"2020-07-29T08:36:05","guid":{"rendered":"https:\/\/www.maisberger.de\/leistungen\/strategische-kommunikationsberatung\/"},"modified":"2024-03-26T13:21:50","modified_gmt":"2024-03-26T12:21:50","slug":"strategic-corporate-communication","status":"publish","type":"page","link":"https:\/\/www.maisberger.de\/en\/services\/strategic-corporate-communication\/","title":{"rendered":"Strategic corporate communication"},"content":{"rendered":"

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Strategic<\/span>
\ncorporate<\/span>
\ncommunication<\/span><\/h1>\n

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Strategic corporate<\/span>
\ncommunication<\/span><\/h1>\n

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Strategy stakes out the framework for your thought leadership<\/h2>\n

[\/vc_column_text][vc_column_text]Our strategies consistently cut a clear path through the cluttered and confusing communication jungle. In essence, that is what strategy is all about: reducing complexity and clearly describing the given situation.<\/p>\n

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Assisted by proven research tools and sophisticated monitoring instruments, we clearly identify the communicative point of departure for your company, working with you to define specific objectives as communication measures are rolled out.<\/p>\n

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The resultant strategy stakes out the framework for your thought leadership. It names the conceptual spaces your company wants to occupy and the issues it wants to interpret.[\/vc_column_text][vc_row_inner row_type=”row” type=”full_width” text_align=”left” css_animation=”element_from_bottom” el_class=”qbsection qbh3″][vc_column_inner][vc_column_text]<\/p>\n

Creativity & content \u2013 The building blocks of cross-media storytelling<\/h3>\n

[\/vc_column_text][vc_column_text]Your company\u2019s story must be scripted in a form that can be told on all levels and across all channels. Copy, image material, interactive graphics, videos, audio and \u201csnackable\u201d online content are the building blocks that can be put together to drive cross-media storytelling. That is why, as soon as the strategy has been defined, the next step is to develop a content pool that meets all the needs of modern communication campaigns.<\/p>\n

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Many agencies have a hard time translating strategic concepts into creative output. Not so Maisberger, whose teams combine old hands with youthful talent so that everyone inspires and learns from everyone else. Similarly, the experts in our Digital Communication team make sure every communication idea finds its twin in the cyber-realm and can be optimally marketed on the Web.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner row_type=”row” type=”full_width” text_align=”left” css_animation=”element_from_bottom” el_class=”qbsection qbh3″ padding_bottom=”20px”][vc_column_inner width=”1\/2″][vc_column_text]<\/p>\n

Creativity & content<\/h3>\n

[\/vc_column_text][vc_column_text]Your company\u2019s story must be scripted in a form that can be told on all levels and across all channels. Copy, image material, interactive graphics, videos, audio and \u201csnackable\u201d online content are the building blocks that can be put together to drive cross-media storytelling.<\/p>\n

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That is why, as soon as the strategy has been defined, the next step is to develop a content pool that meets all the needs of modern communication campaigns.[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/2″][vc_column_text]<\/p>\n

Influencer relations<\/h3>\n

[\/vc_column_text][vc_column_text]We like to see the big picture \u2013 from every angle. Our influencer radar tracks down every relevant dialogue partner, including print journalists, bloggers, influencers and storytellers representing organizations, associations and the political milieu.<\/p>\n

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These influencers are more than just the audience for your story: They are also the dialogue partners with whom your story is continually developed and refined.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner row_type=”row” type=”full_width” text_align=”left” css_animation=”element_from_bottom” el_class=”qbsection qbh3″][vc_column_inner][vc_column_text]<\/p>\n

Measurement & evaluation \u2013 The return on your PR investment<\/h3>\n

[\/vc_column_text][vc_column_text]You can measure how much value communication adds. What you need is a genuine ROPI \u2013 a return on your PR investment. That is why, rather than focusing solely on traditional criteria such as clipping volumes and media resonance analyses, we also factor in more specific business targets:<\/p>\n

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