{"id":3860,"date":"2020-09-10T16:48:12","date_gmt":"2020-09-10T14:48:12","guid":{"rendered":"https:\/\/www.maisberger.de\/clients-and-success-stories\/orange-business-services\/"},"modified":"2021-05-06T16:49:25","modified_gmt":"2021-05-06T14:49:25","slug":"orange-business-services","status":"publish","type":"page","link":"https:\/\/www.maisberger.de\/en\/clients-and-success-stories\/orange-business-services\/","title":{"rendered":"Orange Business Services"},"content":{"rendered":"

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Orange Business<\/span>
\nServices<\/span>
\nNetwork operator &<\/span>
\nDigital<\/span>
\nservice provider<\/span><\/h1>\n

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Orange Business Services<\/span>
\nNetwork operator &<\/span>
\nDigital service provider<\/span><\/h1>\n

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Creative media relations and high-quality thought leadership content create target group-specific awareness.<\/h2>\n

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Company<\/h2>\n

[\/vc_column_text][vc_column_text]Orange Business Services is a network operator, digital services integrator and the global B2B division of the Orange Group. The company leverages its connectivity and systems integration expertise across the digital value chain, supporting global enterprises with software-defined networking, multi-cloud services, data collection, processing and analytics, AI, smart mobility and cybersecurity.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner row_type=”row” type=”full_width” text_align=”left” css_animation=”element_from_bottom” el_class=”qbsection qbh3″][vc_column_inner][vc_column_text el_class=”qbtitle_line”]<\/p>\n

Goal<\/h2>\n

[\/vc_column_text][vc_column_text]Expand awareness of Orange Business Services, particularly as an IT integrator and innovation driver in Germany and Austria. Promote the company’s expertise in four growth areas – Cloud, Data, IoT, Cybersecurity. Topics and content with a high quality standard are to be developed locally on the basis of existing marketing content such as slide decks, white papers or the company blog and supplemented with new, creative approaches.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner row_type=”row” type=”full_width” text_align=”left” css_animation=”element_from_bottom” el_class=”qbsection qbh3″][vc_column_inner][vc_column_text el_class=”qbtitle_line”]<\/p>\n

Approach<\/h2>\n

[\/vc_column_text][vc_column_text]Maisberger has been communicating for Orange Business Services since 2009. The agency not only provides consulting services, but also ensures the stringent implementation and localization of the international PR program in Germany and Austria. Among other things, Maisberger develops topics and content for technical articles, commentaries, statements and blog posts for local experts and the local management team as part of a thought leadership approach.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner row_type=”row” type=”full_width” text_align=”left” css_animation=”element_from_bottom” el_class=”qbsection qbh3″][vc_column_inner][vc_column_text el_class=”qbtitle_line”]<\/p>\n

Services<\/h2>\n

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Media & Influencer Relations<\/h3>\n

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