{"id":3864,"date":"2020-09-11T14:47:51","date_gmt":"2020-09-11T12:47:51","guid":{"rendered":"https:\/\/www.maisberger.de\/clients-and-success-stories\/unisys\/"},"modified":"2024-01-23T11:31:34","modified_gmt":"2024-01-23T10:31:34","slug":"unisys","status":"publish","type":"page","link":"https:\/\/www.maisberger.de\/en\/clients-and-success-stories\/unisys\/","title":{"rendered":"Unisys"},"content":{"rendered":"

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Unisys<\/span>
\nGlobaler IT service provider<\/span><\/h1>\n

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Positioning as a tech pioneer and global service provider: many challenging issues in politics and society are questions of technology.<\/h2>\n

[\/vc_column_text][vc_column_text]Unisys is an internationally active IT service provider. Unisys solutions and services are established in the public, security and finance sectors in particular \u2013 but also in numerous other industries. Since Unisys addresses future topics such as smart cities, intelligent energy supply and the safeguarding of critical infrastructures with its offerings, among others, Unisys is a thought leader for many aspects related to digitization and networking \u2013 which is regularly highlighted not least by the annual USI.[\/vc_column_text][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” z_index=””][vc_column][vc_empty_space height=”150px”][\/vc_column][\/vc_row][vc_row css_animation=”element_from_top” row_type=”row” use_row_as_full_screen_section=”no” type=”grid” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” z_index=””][vc_column css_animation=”bounceInLeft” width=”1\/6″]<\/i><\/span>[\/vc_column][vc_column width=”2\/3″][vc_column_text]<\/p>\n

Goal<\/h2>\n

[\/vc_column_text][vc_column_text]Unisys has been an international name in the IT industry for many years and is active as a service provider in many areas: From in-house developments to consulting and support to partner integrations, the portfolio is large and brings topics such as e-mobility, AI-based IT security and cloud migration to numerous industries.
\nIn addition to the diversity of products, the main aim is therefore to make the company\u2019s spokespersons visible \u2013 as thought leaders in digitalization and the transformation of business models. The company is particularly concerned with the impact of technology on politics, society and future generations in terms of content.[\/vc_column_text][\/vc_column][\/vc_row][vc_row css_animation=”element_from_top” row_type=”row” use_row_as_full_screen_section=”no” type=”grid” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” z_index=”” el_class=”qbsection qbservice”][vc_column css_animation=”bounceInLeft” width=”1\/6″]<\/i><\/span>[\/vc_column][vc_column width=”2\/3″][vc_column_text]<\/p>\n

Approach<\/h2>\n

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Improve visibility, develop company spokespersons into \u201cfaces of digitization,\u201d market own research and studies. Maisberger takes care of Unisys\u2019 corporate communications in Germany, Austria and Switzerland in terms of consulting, conception and implementation. Within this framework, Maisberger ensures maximum awareness in specialist and vertical as well as business media and at events through continuous media relations, thematic campaigns, study marketing, speaking-opps and regular news output. If Unisys managers take part in events such as the WEF in Davos or the RSA Conference, Maisberger provides PR support for their experiences.<\/h4>\n

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Success Success<\/span><\/div><\/div>[\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” z_index=””][vc_column][vc_empty_space height=”100px”][\/vc_column][\/vc_row][vc_row css_animation=”element_from_top” row_type=”row” use_row_as_full_screen_section=”no” type=”grid” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” z_index=”” background_color=”#000000″ padding_top=”200px” padding_bottom=”200px” css=”.vc_custom_1677599381560{padding-top: 50px !important;padding-bottom: 50px !important;}”][vc_column width=”1\/3″]<\/i><\/span>[vc_empty_space][vc_column_text]<\/p>\n

Successful placements of thought leadership articles on market trends and innovations<\/span><\/p>\n

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Presence in all relevant media (trade media, industry media and business press) and perception in the core target group as a thought leader and social observer and gauge<\/span><\/p>\n

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Placement of German speakers in the media and at events<\/span><\/p>\n

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Perception of Unisys as a responsible company that always thinks of technology in the context of people (and their experience of work, the environment and togetherness)<\/span><\/p>\n

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Proactive placement of interviews and articles in the trade press<\/span><\/p>\n

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Continuously increase coverage (qualitative & quantitative), including through news syndication via major news outlets<\/span><\/p>\n

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Services<\/h2>\n

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