Successful B2B communication is about more than just looking good on stage or on PowerPoint.
It must trigger specific changes: in terms of staff motivation, in the way influencers write, in consumers’ purchasing patterns. Only then can you measure whether a strategy really works – or whether it is just an ivory tower of circles, arrows and dotted lines.
For today’s companies, impact-driven communication has taken over from its concept-driven predecessor. We’re not satisfied to just send ripples through social media. We want to make the waves on which your products and technologies carry people forward.
Strategic
corporate
communication
Strategic corporate communication
Our strategies consistently cut a clear path through the cluttered and confusing communication jungle. In essence, that is what strategy is all about: reducing complexity and clearly describing the given situation.
Media & influencer relations
Controlling communication and demonstrating a mastery of given topics has become more challenging. Public relations work has changed in response to the understanding that a 360-degree mindset is vital to stay in touch with all relevant influencers.
Employer branding
Find them, recruit them and keep them! At a time when specialists are in short supply, employer branding takes on new significance. Beyond merely telling people what a good employer you are, it spans the entire personnel process with the aim of cementing long-term loyalty to your company.
Digital communication
In today’s consumer landscape, visibility in online media is indispensable. Maisberger strengthens and positions your brand with strategic, multi-channel digital campaigns.
Visual communication
One of our specialties is the visual enhancement of content ideas and concepts – with everything from social media posts to videos and complex infographics. That guarantees clear and comprehensible messages for your target audiences.
