Our strategies consistently cut a clear path through the cluttered and confusing communication jungle. In essence, that is what strategy is all about: reducing complexity and clearly describing the given situation.
Assisted by proven research tools and sophisticated monitoring instruments, we clearly identify the communicative point of departure for your company, working with you to define specific objectives as communication measures are rolled out.
The resultant strategy stakes out the framework for your thought leadership. It names the conceptual spaces your company wants to occupy and the issues it wants to interpret.
Your company’s story must be scripted in a form that can be told on all levels and across all channels. Copy, image material, interactive graphics, videos, audio and “snackable” online content are the building blocks that can be put together to drive cross-media storytelling. That is why, as soon as the strategy has been defined, the next step is to develop a content pool that meets all the needs of modern communication campaigns.
Many agencies have a hard time translating strategic concepts into creative output. Not so Maisberger, whose teams combine old hands with youthful talent so that everyone inspires and learns from everyone else. Similarly, the experts in our Digital Communication team make sure every communication idea finds its twin in the cyber-realm and can be optimally marketed on the Web.
Your company’s story must be scripted in a form that can be told on all levels and across all channels. Copy, image material, interactive graphics, videos, audio and “snackable” online content are the building blocks that can be put together to drive cross-media storytelling.
That is why, as soon as the strategy has been defined, the next step is to develop a content pool that meets all the needs of modern communication campaigns.
We like to see the big picture – from every angle. Our influencer radar tracks down every relevant dialogue partner, including print journalists, bloggers, influencers and storytellers representing organizations, associations and the political milieu.
These influencers are more than just the audience for your story: They are also the dialogue partners with whom your story is continually developed and refined.
You can measure how much value communication adds. What you need is a genuine ROPI – a return on your PR investment. That is why, rather than focusing solely on traditional criteria such as clipping volumes and media resonance analyses, we also factor in more specific business targets:
A robust positioning as thought leader involves far more than just having a “media presence”. It is an integrated business process that can sharpen your company’s competitive edge to a fine point. Effective measurement is not an administrative one-way street: It is a multi-lane information racetrack! Ultimately, the influence you gain through communication should be about more than simply the number of press release mentions.