Creativity & content – The building blocks of cross-media storytelling

Your company’s story must be scripted in a form that can be told on all levels and across all channels. Copy, image material, interactive graphics, videos, audio and “snackable” online content are the building blocks that can be put together to drive cross-media storytelling. That is why, as soon as the strategy has been defined, the next step is to develop a content pool that meets all the needs of modern communication campaigns.

Many agencies have a hard time translating strategic concepts into creative output. Not so Maisberger, whose teams combine old hands with youthful talent so that everyone inspires and learns from everyone else. Similarly, the experts in our Digital Communication team make sure every communication idea finds its twin in the cyber-realm and can be optimally marketed on the Web.

Creativity & content

Your company’s story must be scripted in a form that can be told on all levels and across all channels. Copy, image material, interactive graphics, videos, audio and “snackable” online content are the building blocks that can be put together to drive cross-media storytelling.

That is why, as soon as the strategy has been defined, the next step is to develop a content pool that meets all the needs of modern communication campaigns.

Influencer relations

We like to see the big picture – from every angle. Our influencer radar tracks down every relevant dialogue partner, including print journalists, bloggers, influencers and storytellers representing organizations, associations and the political milieu.

These influencers are more than just the audience for your story: They are also the dialogue partners with whom your story is continually developed and refined.

Measurement & evaluation – The return on your PR investment

You can measure how much value communication adds. What you need is a genuine ROPI – a return on your PR investment. That is why, rather than focusing solely on traditional criteria such as clipping volumes and media resonance analyses, we also factor in more specific business targets:

• What impact does communication have on satisfaction levels among your staff and customers?
• How can content marketing optimize your sales channels?
• How can focused employer branding increase the number and quality of applications?

A robust positioning as thought leader involves far more than just having a “media presence”. It is an integrated business process that can sharpen your company’s competitive edge to a fine point. Effective measurement is not an administrative one-way street: It is a multi-lane information racetrack! Ultimately, the influence you gain through communication should be about more than simply the number of press release mentions.