Content
marketing

Good content marketing feeds brand awareness and extends your brand reach

Content is central to your success. As a content marketing agency, but perhaps even more so in our role as consumers, we are keenly aware of this principle.

Our team of digital specialists, editors and strategists contributes creative and informative storytelling to walk you through every step of your customer journey.

Content marketing strategy

We develop your content marketing strategy in the context of a long-term plan of action. The aim, simply, is to help you hit your marketing targets.
To do so, we use relevant content that is tailored exactly to the needs of your target group in order to position your company and service portfolio in the online world.

What goals can content marketing help you achieve?

  • Increase the visibility and reach of relevant topics
  • Increase your website traffic
  • Optimize lead generation
  • Optimize customer conversion
  • Optimize retrievability in search engines
  • Build your own “content brand”
  • Become independent of traditional media

Customer journeys – The point of departure

The innovative mix of multimedia content we assemble – including copy, visuals and videos, for example – delivers cogent arguments and decision input that calls potential customers to action, persuading them of the value of your products and services. The content we draft brings relevance, timing, emotion and information together in a focused and potent blend.

 

Taking a carefully planned customer journey as our strategic point of departure, we orchestrate integrated campaigns comprising earned, owned and paid media. In this way, we make sure every customer gets the right content for their situation. We also help you generate measurable and profitable leads for your company.

Our content marketing services

  • Channel & content strategy
  • Storytelling
  • Content
  • Design & creative elements
  • Content promotion
  • Tailor-made campaign development

Would you like to learn more?

Klaus Daidrich

Agency Head / Team Leader

Digital Communications

Further digital services

Social media
communication

Successful social media communication means creating an actual connection to the target group and developing it in the long term.

Social media
advertising

More visibility, more clicks, more conversions. Raise awareness of your brand and cultivate interest in your services.

Influencer
marketing

Working together with the right influencers for your company, we create content and messages that are credible to and welcomed by the target group.

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