Unisys
Positioning as a tech pioneer and global service provider: many challenging issues in politics and society are questions of technology.
Unisys is an internationally active IT service provider. Unisys solutions and services are established in the public, security and finance sectors in particular – but also in numerous other industries. Since Unisys addresses future topics such as smart cities, intelligent energy supply and the safeguarding of critical infrastructures with its offerings, among others, Unisys is a thought leader for many aspects related to digitization and networking – which is regularly highlighted not least by the annual USI.
Goal
Unisys has been an international name in the IT industry for many years and is active as a service provider in many areas: From in-house developments to consulting and support to partner integrations, the portfolio is large and brings topics such as e-mobility, AI-based IT security and cloud migration to numerous industries.
In addition to the diversity of products, the main aim is therefore to make the company’s spokespersons visible – as thought leaders in digitalization and the transformation of business models. The company is particularly concerned with the impact of technology on politics, society and future generations in terms of content.
Approach
Improve visibility, develop company spokespersons into “faces of digitization,” market own research and studies. Maisberger takes care of Unisys’ corporate communications in Germany, Austria and Switzerland in terms of consulting, conception and implementation. Within this framework, Maisberger ensures maximum awareness in specialist and vertical as well as business media and at events through continuous media relations, thematic campaigns, study marketing, speaking-opps and regular news output. If Unisys managers take part in events such as the WEF in Davos or the RSA Conference, Maisberger provides PR support for their experiences.
Success Success
Successful placements of thought leadership articles on market trends and innovations
Presence in all relevant media (trade media, industry media and business press) and perception in the core target group as a thought leader and social observer and gauge
Placement of German speakers in the media and at events
Perception of Unisys as a responsible company that always thinks of technology in the context of people (and their experience of work, the environment and togetherness)
Proactive placement of interviews and articles in the trade press
Continuously increase coverage (qualitative & quantitative), including through news syndication via major news outlets
Services
Media & Influencer Relations
Digital Communication
Employer Branding
Visual und audio communication
Strategic communications consulting
