Mainframes, client/server systems, cloud computing… Innovation has always driven IT forward and always will. And as IT spreads its influence to people and markets, politics and society, digitalization is now opening an especially exciting new chapter.
IT finds its way into smartphones, smart homes, smart TVs, smart watches, smart everything. Into autonomous cars and aircraft. It controls heating systems and nuclear power plants. It is changing our life. Nothing goes without IT.
Increasingly, IT is also a hot political topic, playing a central role in debates about energy consumption, climate change mitigation and sustainability, intellectual property, privacy and data security – even in areas such as healthcare and the workplace.
Again and again, we are quite simply awed by the infinite possibilities that grow out of ones and zeros: the artificial intelligence that goes into natural language commands; big data analytics and what it can reveal; blockchain and the host of opportunities it affords to supply chains, trade and transactions; process automation and efficient company workflows; the list is endless.
Bill Gates, 1981
So, where does that leave Maisberger? In the thick of the action! We are a team of communication experts with deep roots in IT. Of trade journalists with a passion for products and technology. As consultants who understand the big strategic picture in business, politics and society. B2B IT is Maisberger, and Maisberger is B2B IT. That’s the way it has been for a quarter of a century.