Quantum - Maisberger

Sustainable media relations and sales support

for a storage expert

Maisberger client since 2002

Briefing

Storing data is easy. But translating that fact into a profitable business asset takes innovation: Even the IT-savvy often require careful explanation of the technologies and processes that underpin back-up, archiving, disaster recovery and data management. Add big data management/analysis and technologies such as server virtualization and cloud back-up, and an already complex situation becomes even more complicated.

For more than 13 years, Maisberger has been rising to the challenge of explaining the basic issues surrounding data storage and back-up in a language people can understand. It has also positioned Quantum as a source of knowledge and a voice of authority, as well as communicating technological advances to media representatives and multipliers in the industry.

Implementation

  • Ongoing strategic PR consulting
  • Intensive supervision of IT journalists and representatives of vertical trade media
  • End-to-end handling of the case study program
  • Placement of briefings for journalists
  • Leveraging of the latest market and technological developments by placing specialist articles Dissemination of press releases

Achievements

Quantum has been working with Maisberger since 2002. In this time, product-related PR quickly increased the company's visibility on the market.

Focusing on leadership in technologies such as deduplication, file management in data-intensive environments and cloud back-up, Maisberger communicated complex issues in a form that was easy to understand – and owned these trending topics for Quantum in the process.

As Quantum entered new vertical markets such as media, entertainment and bioinformatics, Maisberger addressed the key media in each market and coordinated the work of English and French agencies to achieve success at EMEA level. Highly regarded in the IT industry, the client now also commands the respect of vertical markets.

Scope of Services

  • Strategic PR consulting
  • Media relations
  • International coordination of partner agencies in the UK and France
  • Event support
  • Handling of the case study program in German-speaking Europe
  • Copywriting and placing specialist articles
  • Copywriting and disseminating press releases Monitoring/reporting

Quantum is a leading expert in scale-out storage, archive and data protection, providing intelligent solutions for capturing, sharing and preserving digital assets over the entire data lifecycle.

Voice of the client

Christine Bachmayer, Senior Manager EMEA Marketing, Quantum

"Professionals and really nice people who know what they are doing! Reliable, creative and with a good nose for trends. They find the right strategy even for the most complex technologies and translate it into focused campaigns and copy. Thank you, Maisberger!"

Facts and figures

  • Responsibility for PR communication since 2002
  • Realization of about 35 case studies – from customer interviews to placement in the media – since 2002
  • Repeated winner of the IT Innovation Prize awarded by the Initiative Mittelstand ("SME Initiative")
  • 150 high-quality clippings in 2015
  • Link between press work and sales support